I am a game-aholic, and the game I am most looking forward to playing this year is PES2010. We are, the PESfan, all the viewers of the next innovation in the forthcoming version of Pro Evolution Soccer, aka PES. Due to all the revealed information Konami has told so far, all we know is that PES2010 is being undergone an overhaul!

Each year, there have many games to be released but only a few of those are what gamers really yearn for, based on their qualities. Personally, last year my most longing game was GTA IV, and this year is PES2010. I am counting every single day passing by to be able to have this game in my computer and to install it. I cannot wait until October for its release. It isn't because the game is so great that I wait, there are many other greater games out there, but this time the next version of PES is promised to be redesigned as a new innovation. There are several reasons I appreciate what Konami has done so far.


Customer-driven marketing strategy

Konami is considered to be arrogant and lazy of changing the game-play. For PES, they keep producing a new version each year without any remarkable up-growth at all. It seems that thay never listen to what the fans want, and need. They just concentrate on their own business: make the new versions of the game and sell them, and don't even bother thinking whether the gamers like it or nor. Because they know that whether the gamers like it or not, they will buy it no matter what. We have no choice but to buy it or else we have nothing to play! Konami has only one main competitor produces the same Football Game so that two of those firms conquer the whole world market. It means that even some of these people could play Fifa, but many of those people will play PES. There always has a stable number of people playing their game so that they have nothing to worry about. It is very bad! I really wish there would have more games suppliers operate in this field of business so that gamers would have more choices, too. More than that, once many companies operate their businesses in the same market, the rivalry is intensive. After all, customers (gamers) get the benefit when every company must take care their customers well enough, not like Konami.

But this year, Konami has shown their listening and understanding that they will make the game as the gamers want. It is the greatest new to the fans ever! Konami has shown their respectfully effort in the work of redesigning the game based on suggestions from PESfans from over the world. They absorb fans' ideas and amend the game that ways. They also launch a website dedicated only for the PES2010 and display the slogan as "PES wants You". You means Fans. Very wise marketing strategy!

As a customer, I think Konami has been aware of the boredom of the gamers toward their product. Many people I know say they will give up PES if it still is unchanged for years and try other kinds of games, and Konami has learnt about this thing themselves. So that, in order to avoid losing customers, aka gamers, they MUST change. To establish a marketing strategy declares about the revamping throughout the game, it immediately has attracted many attentions from gamers all the entire world. Every PESfans now is all eager and looking forward to it, which has never happened before. People know that each year a new version of PES will come to the market, and all they can do is to wait to buy it. But this year, they wait it intensively because they all know that the next version has been exhaustively improved so that the thing they are gonna buy is not just a game, but a masterpiece! It tempts them very much. Consequently, the income of Konami will be undoubtfully increased, too.

You should know that, due to the world crisis, Konami income has reduced terribly this year, and they are suffering through considerably recession. Their business doesn't go well and they cannot product any good games for years. That's why they are all working their best to give birth to a greater game that can help them get out of the financial problem. If they false this time again, I assume they will be in huge trouble, so that it is the reason why they change their business style into customer-driven. Konami now knows that if they don't focus on the customers, they will be kicked-ass sooner or later. They are doing exactly what Professor Philip Kolter tells about the Marketing; to satisfy the customer's needs and wants and to keep track with the customer relationship, instead of just trying to sell products for once. Never before has the interaction between the game producer---aka Konami, and the cutomers---aka gamers, been reformed like this. People can come to the blogs of the Konami top-leaders to see how the game will be; many in-depth details publicized there. It is unprecedented! Konami is really trying their best to fast-track a new achievement!


Master League improvement

I am a fan of Master League, one kind of off-line gameplay of PES. And since Konami has declared that the Master League is being remade to a completely new style, it just captives me a lot. I wish that I could have a feeling of being a real manager like when people play Football Manager, but still I can play the match myself, not just an outsiders as the Football Manager game.

According to what I have heard about, the new Master League is a dreaming remake. I am really shocked because all the new changes are what come from PESfans' ideas but Konami seems to follow that. So great!


2 months to go

I am very interested to see all marketing strategies that Konami has launched so far, they let me know that they appreciate the gamers and are willing to serve them well, as they deserve. Very promising! I really hope that the game will be as good as it is meant to be. So now I almost cannot concentrate on anything else, how much days left to October?

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